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Sim Group Hollywood Opens “Cameras Through Post” Facility

Sim Group Hollywood has opened a “showcase building” where Sim Digital, Bling and Chainsaw debut a unique “cameras through post” offering that is the first available in the LA market.  The West Coast headquarters, located on the historic Eastman Kodak campus in Hollywood, is fully operational.

”We’ve got everything a production needs under one roof,” said Sim Group Chief Strategy Officer James Martin through a press release shared with the media on June 16th, 2016. “You can prep and test cameras and lenses on the first floor, and the rest of the building can handle every aspect of post from dailies and editorial offices all the way through final color and deliverables. It’s an amazing complex.”

The LA headquarters represents a substantial expansion of Sim Digital’s camera rental business, offering an extensive inventory of digital camera systems and gear, camera testing and prep space, and multiple loading docks for streamlined fulfillment.  All prep bays have fiber connectivity to the 2nd and 3rd floor where workflow specialist Bling Digital and post production services provider Chainsaw reside. The state-of-the-art resources also include dailies processing, quality control, editorial finishing, color grading, visual effects and sound mixing and deliverables.  The new space also offers a screening room featuring a 4K Christie projector. Series that have begun taking advantage of this space include “American Horror Story” and “Just Add Magic.”

The new complex has a robust networking and storage infrastructure that includes nearly 1 million feet of fiber and copper cabling and can accommodate productions of all sizes and scope including working in 4K, HDR and beyond.

“The ability to connect a camera prep bay to a dailies system and a final color bay is completely new, and we’re excited by the possibilities. For the first time, a DP can manage the entire image chain on site,” says SIM Group Chief Business Development Officer and Bling Digital Founder Chris Parker. “And, by combining the amazing talent of our three companies, we can push the limits of technology in cameras and post.”

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