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Self Edit Listings, Improved SEO, Pro-Tips Added to Variety 411

At Variety 411, we are always striving to improve the quality of our directory service for both the user and the listee. Recently we’ve begun making improvements to the functionality of our listee experience including:

The ability for listees to self-edit their listings:

Update your phone, email, website, address and any other contact information at any time! You can now access your own listing to make any changes necessary. You will also have the ability to include a 150 character description in your listing, giving you the opportunity to stand out from the crowd! You can access this function by entering your user name (this would be the contact email used when you first created your listing) and a password. You can create a unique password by clicking on the “Forgot My Password” link on the Variety411 homepage.

Increased SEO in Sections, Categories and Listings:

Our development team has implemented enhanced search terms within the pages of The result has been improved Google search rankings for sections, categories and listings. To ensure your listing receives the highest ranking possible, please take a moment to include a 150 character description in your listing describing your services or staff.

Pro-Tips Article Archives:

Variety 411 now offers an archive of “how to” articles that help define aspects of production, from “how to create a budget” to defining a set decorator’s job. You can find this resource of reference material in the Pro-Tips section located at the bottom of the home page.

Stay tuned for more updates coming to soon. If you have any questions about the recent changes, or need any assistance, please contact us at: