411 Publishing announces website redesign and re-launch of Variety411.com
411 Publishing Company, the leader in providing qualified production directories geared towards film, television and commercial production for over thirty years, has announced the re-launch of their national directory, Variety411.com. Variety411.com now encompasses listings that include crew, stages, rentals, locations and all services needed for studio or location filming throughout the United States, including those listings contained in the well-established properties of LA411.com and NY411.com.
The ability to search and find listings is the highlight of the newly designed Variety411 website. An easily recognizable and centrally located search bar is the focal point on the homepage, allowing users to quickly and easily find their desired resource. A drop down search bar takes users to any of the 411 properties from one website, allowing them to swiftly acquire listing information from Los Angeles, New York and every state in the U.S. Users who type in LA411.com or NY411.com into their web browsers will automatically be redirected to Variety411.com and will be able to begin searching immediately within those regions.
For users searching for the breadth of categories included in the directory, a Category area has been placed just below the search bar. This area highlights three categories with six listing each at a time. A right and left arrow guides the user through the next set of categories. This area also provides a “See All Categories” button that features a page which outlines and links to every category contained within the directory. Just below this section, users will find featured articles from the Variety411 eNewsletter, Stage Charts, access to the popular Incentives Webinar Series (conducted in partnership with Entertainment Partners, the Producers Guild of America and the Association of Film Commissioners International) contact information for 411 Publishing staff, and advertising information amongst other helpful links.
Variety411.com has been re-launched with the support of film commissions throughout the United States to obtain high quality and recommended crew, resources and services that keep in line with 411 Publishing’s mission to provide “qualified professional listings. ”Users may find listings in specific states, or may extend their search to territories that combine surrounding states.
“We’re very excited about the changes made to the Variety411.com website,” said Jeffry Gitter, President and Publisher, Variety 411. “The integrity and quality of the listings established in the LA 411 and New York 411 brands remain intact, and much easier to source. We’ve brought together every state in the nation under one website, and created a one-stop-shop for all professional production needs for every state in the nation.”
In addition to the enhanced web interface, improvements have been made 411 users on mobile devices. Each site optimizes to the user’s platform, with the primary focus on the search bar, eliminating the need to download a specific app. The redesigned sites feature a bold, lively yellow interface that is dotted with a splash of red found in the updated 411 logos. Listings that feature video and photos have also been highlighted with a red symbol, and ad units have been streamlined, creating a more compelling visual experience and allowing ad units to make a stronger impact overall.
About 411 Publishing
411 Publishing offers the industry’s only qualified production resources. Servicing Los Angeles, New York and the nation, Variety411 provide production listings for film, television and commercial production as well as a news resource valuable to producers and below the line professionals.
About Penske Media Corporation
411 Publishing is part of Penske Media Corporation, parent company of Variety. Founded in 2004 by CEO Jay Penske, PMC Owns a unique and growing portfolio of lifestyle brands that provide the web’s best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty and automotive.
Marjorie Galas, 323-617-9403